From our music video questionnaire we found that the majority of people who enjoy listening to house music are in the age range of around 16 - 25. We agreed that our target audience is a good mix of male and female as there is no gender separation when it comes to house music.This age bracket includes people ranging from secondary school students to university and working adults. This would also be considered the 'party' bracket as these are the ages where people start to go out more and go to parties, clubs and concerts, which is where many people will be exposed to the house and EDM music genre.
The typical target audience of the house music genre are people who are quite outgoing, lively and could be the party animals. They would also be the ones to pick up music from the clubs and the club scene. We thought that our psycho graphic would be classified as a mix of Tribe wired, people who are constantly using digital and social media, they are free spirited and creative young individuals. Also Fun/Atics, Individuals who are aspirational, fun seeking and active. This defines our audience and also helps us tailor our music video to the interests of this group. For example we would need to have our video be fast paced and engaging otherwise we lose the attention of our audience.
Wednesday, 2 December 2015
Tuesday, 1 December 2015
SWOT Analysis
A SWOT analysis is used to evaluate the progress of our coursework and determine any problems and what we can do to overcome them.
Strengths - The strengths we have of this music video is that it is very engaging. It has several cool and interesting shots such as match on action of doors that lead to other rooms or 'dimensions'. The music video is fast paced and fits the genre of the song, thus allowing us to create a high standard piece of work.
Our music video is also quite out their in terms of visuals and narrative. The reason we wanted to do this is because it allows us to explore our creativity and think outside the box. With this we are able to appeal to our target audience as this generation has grown up on science fiction and wacky narrative that keeps you thinking about what's around the corner. Which is what we want to portray in our music video.
Weaknesses - One issue with our music video is that because it is going to be so weird and out there, it could end up looking very tacky and unappealing. If the shots, performance, pace and production are not pulled off correctly the video may look too poor quality.
Because the song falls under the house genre, the song is focused mainly on the beat rather than the lyrics. This means that there are few lip sync moments within the song, the rest is repetitive. To over come this problem we have to really nail the lip sync and make it look authentic.
Opportunities - In our music video the opportunities that we have available is to showcase an artist that is about empowering music and individuality whilst also being comical and entertaining. We also have the ability to showcase our bands style in clothing and appearance. This allows the band to relate to our target audience which we feel is between the ages of 15 - 25.
Threats - The threats that we may face is that some of the locations we use are not owned by us, so we must get permission to use them. This could cause a slight problem as not everyone wants students filming in their location. We could overcome this by having a range of locations to film in. Giving us a variety of options.This works with our music video as we can have them go anywhere on a drug trip, creating engaging and also quite comical scenes.
Strengths - The strengths we have of this music video is that it is very engaging. It has several cool and interesting shots such as match on action of doors that lead to other rooms or 'dimensions'. The music video is fast paced and fits the genre of the song, thus allowing us to create a high standard piece of work.
Our music video is also quite out their in terms of visuals and narrative. The reason we wanted to do this is because it allows us to explore our creativity and think outside the box. With this we are able to appeal to our target audience as this generation has grown up on science fiction and wacky narrative that keeps you thinking about what's around the corner. Which is what we want to portray in our music video.
Weaknesses - One issue with our music video is that because it is going to be so weird and out there, it could end up looking very tacky and unappealing. If the shots, performance, pace and production are not pulled off correctly the video may look too poor quality.
Because the song falls under the house genre, the song is focused mainly on the beat rather than the lyrics. This means that there are few lip sync moments within the song, the rest is repetitive. To over come this problem we have to really nail the lip sync and make it look authentic.
Opportunities - In our music video the opportunities that we have available is to showcase an artist that is about empowering music and individuality whilst also being comical and entertaining. We also have the ability to showcase our bands style in clothing and appearance. This allows the band to relate to our target audience which we feel is between the ages of 15 - 25.
Threats - The threats that we may face is that some of the locations we use are not owned by us, so we must get permission to use them. This could cause a slight problem as not everyone wants students filming in their location. We could overcome this by having a range of locations to film in. Giving us a variety of options.This works with our music video as we can have them go anywhere on a drug trip, creating engaging and also quite comical scenes.
Meeting #5 1/12/15
After looking at all our research compiled we decided that we should take out some of the element of our music video that we had initially planned to include. We felt that this would add the success of our video as from our current plans the video now includes more lip synch and locations better suited to the theme of our video. We have completed our storyboard and are making a few edits by adding back scenes for additional lip sync as from our SWOT analysis we discovered that one challenge we may come across is that the narrative could get lost in the sheer amount of locations and elements we wanted to include.
2nd Mood Board
This mood board illustrates the concept we are trying to create with each of our characters. We want to feature them in different costumes/ outfits so here I have compiled possible outfits and inspirations we can look at to help decide what outfits we would like them to wear. We tried to make as vast a range of costumes as possible because this will help us to communicate the change in location for each of our scenes. We based our decisions on what we feel works best for each location as these locations differ drastically.
We also wanted to make a mix of casual and excessive outfits that will show the characters switch from bland and ordinary to truly becoming one with their drug induced hallucinations. we felt that colour and accessory will best communicate this e.g. bright patterned shirts to show extremes of emotion and creativity and accessories like cat ears to show the female singer in a fun friendly way but also to make her seem more out of the ordinary.
Shot list and Lyric match up
GECKO OVERDRIVE – SHOT LIST AND TIMING
FIRST 17 SECONDS - Start off
sneaking into building 2 people boy and girl
17 SECONDS – 31 SECONDS – girl
runs off saying to find her so boy slides into rooms looking for girl
31 SECONDS – 47 SECONDS - They
find weird drink
47 SECONDS - Drink it
47 SECONDS – 1:02 – girl has
weird visions looks trippy while singing boy decides that he should also drink
the drink
1:02- girl collapses and we use go crazy shot to illustrate
new location as she wakes up the music also cuts out at this point
Wake up
1:02 – 1:11- girl wakes boy
up
I
can't stop this feeling baby
Only you can make me come alive
Only you can make me come alive
1:11 – 1:34 –assortment of
scenes of the girl singing in her room, in a ball pit, in green screen
When
we're crashing, let's have passion
Boy, you've got my heart on overdrive,
Boy, you've got my heart on overdrive,
I
can't stop this feeling baby
Only you can make me come alive
When we're crashing, let's have passion
Boy, you've got my heart on overdrive
Only you can make me come alive
When we're crashing, let's have passion
Boy, you've got my heart on overdrive
1:34 – 2:04 – wardrobe scene changing
outfits shot reverse shot of two judging costumes
2:05 -2:20 – walking in new
clothes looking all cool and stuff
Give
me faith and I will leap
I take the risk cause you're never too far
Right now
I take the risk cause you're never too far
Right now
2:21 – 2:30 – both get
grabbed and thrown in to garden
I'm
drowning in emotion
Caution flies right out the door
Baby you're pushing this devotion
I can only ask for more
Caution flies right out the door
Baby you're pushing this devotion
I can only ask for more
2:30 – 2:58 – more cuts
between locations of her singing
When
my head is spinning, all hands to the ceiling
I begin to come alive
When we're crashing, let's have passion
Boy, you've got my heart on overdrive
I begin to come alive
When we're crashing, let's have passion
Boy, you've got my heart on overdrive
2:59 – 3:13 – singing into
camera while boy daces in back and joins in for a couple of lines
Overdrive,
overdrive
Overdrive, overdrive
Overdrive, overdrive
Overdrive, overdrive
Overdrive, overdrive
Overdrive, overdrive
Overdrive, overdrive
3:14 – the two are passed out
on a bench as the camera zooms out
Subscribe to:
Posts (Atom)